Customer faithfulness is a well-known fact that depends mainly on product quality, but the packaging is usually the essential thing consumers notice. Further, the experience of unboxing and receiving a product allows the customers to feel something more profound about the brand. Every business worldwide understands this and invests more and more money in a unique design for packages.
Design trends are very mysterious as they disappear as quickly as they appear. Many trends constantly keep evolving. Popular designs transform into the driving force behind different directions. Therefore, if you feel you need packaging design services, you should not hesitate to find yourself.
- Minimal and bold lettering/design on cardboard
The idea behind the minimalistic design is to create packaging that elevates the value of your product. The focus of this package stays on the product and its essential features. The world is fast-paced, and customers have only a few seconds to make their minds about merchandise. Minimalistic and bold packaging can make that significant difference for you. Some industries, such as the beauty and the food industry, can take considerable impact from minimal advertising. The focus of beauty and food is on the product itself and its quality. Therefore, it is better to remove anything that distracts the customers from consuming the quality item. You should always ensure that your brands need packaging design services minimalistic before finalizing a minimal design.
- Build a collective narrative
In the modern age full of internet-oriented marketing, people are paying close attention to their favorite brands. Most customers are more inclined to buy products from a company that creatively uses elements to convey various emotions. A great package should have a particular message that allows customers to feel a deeper connection with the company. Since 2017, the market’s best weapon for conveying emotions is with illustrations. It is essential for your customers to feel relevant to your brand. Using a strategic understanding of cultural or behavioral trends can make your marketing strategies feel more human and meaningful.
- Unique techniques for printing
For connoisseurs of publishing, only a few things are more thrilling than receiving an elegant cover design. The packaging can serve as an extension of the product and meet specific criteria to reach the customer safely. This unique printing technique becomes an essential part of creative execution. You can find several printing techniques that you can use for the best efficiency if you need packaging design services.
Flexography is the modern counterpart of letterpress and uses flexible relief plates to highlight letters on a label. This technique can be essential for packaging plastic, paper, cellophane, and metallic films. Digital printing is one of the most prevalent methods of printing and goes well with flexography. Every year the printing industry invents a new type of print strategy to help the industry. In addition, if you want more sustainable prints, cutting carbon can be just the thing for you. Recycled materials are also in wide-scale use inside various packaging design sectors.
- Engaging packaging
We can all settle that Coca-Cola is a company that has mastered the art of careful marketing to maximize its sales. One of their most prevalent campaigns was the ‘Share-a-Coke’ packaging. The packaging inspires people to share their pack with their friends if the names match. Now more and more brands need packaging design services. And they are inserting social aspects like cards and variable imagery to encourage collection interest. People love collecting things they receive with certain products. Often the addiction to a collection can make the person buy obsessively buy packs. This collection gives birth to a community, and people start engaging and sharing their collections.
- Custom letters
Designers love getting creative with their letters. So constructing your type for a logo can reveal many new aspects about your brand. Fluid imperfections, irregularities, or quirky lettering details can add a lot of friendliness to your brand and differ from a sea of digital designs. This humanizing touch can establish a connection with your audience because it has handmade nostalgia in an association. Getting custom letters is not difficult, and an experienced typographer will come up with something that is not in the market. People will often carry this lettering inside their heads whenever they think of your name.
One of the most viable examples of custom lettering marketing can be Disney or Cadbury. Both of the letterings include such unique characters that a person can identify from a mile away. This unique identity goes a long way for every organization that tries to find its footing in the saturated market.
- Vintage Textured and laser-cut packaging
Old trends are ironically one of the most vital trends we have seen in packaging design. The old trends evolve every year with the use of new technologies, materials, and printing solutions. Vintage designs have a distinct flair that makes them resonate across time. If you need packaging design services for a product that can embrace the vintage vibe, you can go by this timeless design method. Vintage package design is successful because of its ability to balance modern aesthetics while implementing reflective design elements from the bygone years.
From prototype packaging design and construction, texturing and laser cutting represent new and innovative techniques to come upfront. Laser cutting permits the creation of intricate designs, layering, and cutouts. Many other materials, such as wood, balsa, and carton, remain sturdy and can be well familiar. Packages that go through laser cutting are highly sturdy and can handle rough transportation to customize the package.
Packaging is a fascinating thing humankind has invented to save the products they exchange for money. Moreover, in the current generation, the companies do not skimp out from implementing attractive colors and designs on their product package.
The primary intent is to protect the product while it goes through transit and from severe environmental threats. Contaminants also stay away from tight packaging, and the product inside lasts fresh for weeks, months, and even years.
The intent of the packaging design is different, as it aims to improve the customer’s unboxing experience and first experience. Attractive packaging can make the customers excited for the product itself. Therefore, it is necessary to implement clever design choices if you need packaging design services to ensure the customers feel happy and excited to have your effect.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Lifestyle Design, Branding Firm, Exhibition design etc..